How To Market Your Business Idea - Tell people what you're really selling!

She was both crying and smiling.

We’ve just crushed her old “world”.

We ripped out everything that was not hers.

She reconnected to her true purpose.

She could see how many unimportant things she was involved in.

Whenever I consult with a client we always come to the point of doubt, fear and confusion.

Where does it come from?

It comes from a place I call a “lack of honesty with yourself”. It’s a disease caused by social programming, low self esteem, and you, trying prove the whole universe wrong.

You came here with unique mission and unique voice, but you seem to forgotten that.

You see, if we ever had a chance to talk I wouldn’t let you waste your time anymore. I wouldn’t let you forgot your true mission.

And if you have a “marketing problem” it only means that you let your voice to be tamed. You don’t step in to your mission.

What you do currently is not giving you results because it doesn’t come from a place of integrity and self honesty.

Talk about what you’re really selling.

Do you sell food or sensations?

Does your bike shop sell bikes or freedom and good health?

Do you sell clothes or protection and style?

Do you sell shoes or the lifestyle?

Think about what you’re really selling and include it in your brand’s story.

Market your heart out and let your inner voice lead you. Be true to yourself about what you’re really selling and WHY you do what you do.

And don’t stop! Stay busy! Work your plan! Continue to do those things that you know that work for you. There are no magical fixes! It’s all up to you.

Ok, but it’s hard…

You’re telling me it’s hard? I grew up in a post soviet union country where everything was screwed up. Nothing was easy, but I made it, I am where I am now writing this article. When I decided to go worldwide it took me less than 2 years to learn english. This is the type of commitment I want from you. Don’t tell me it’s hard, nobody said it’s gonna be easy. But at the end you’ll know that you’ve made a great decision. You followed your gut. You’ve marketed your true purpose and mission.

Your “why” matters the most.

I really hope you found some value in this. If you did, it would mean the world to me for you to scroll down and hit that like, g+ or tweet button!

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Offering sessions is what makes you feel like a fraud.

Have you ever wondered why so many 
practitioners and business owners struggle
so much when it comes to marketing
their services.

Many of us attributed this to sub-concious programming and
worthlessness issues. While it still has something to do with
our subconcious mind it's not really about feeling worthy.

Have you ever felt like a fraud while offering your services or products?

You might have tried different approaches to battle this feeling, and you probably attributed this to your low self esteem and worthiness issues.

Today I may have an answer for that. And it's easier than you think. 

95% of therapists, practitioners, coaches and trainers use session system. While it seems to be a good idea to start with, this approach can get you nowhere but on a brink of bankruptcy.

Nine times out of ten, when I consult with clients their main complaint is not having enough clients and feeling like a fraud while marketing their services. 

Here's a simple explanation of this concept and the whole misconception around it:

Your subconcious is right. You should feel like a fraud... to yourself! By offering sessions only, you don't communicate your whole potential.

Imagine going with your car to a mechanic and making an appointment only for 1 hour, or even 3 hours.

Do you think that car repair should be limited this way? NO! Do you think people are different? 

We're not different and we need the whole repair package.

By offering sessions only you don't honour your clients, even if you think you do.

It's a subconcious thing and your clients can feel that every time they talk with you. People want to be honored, cheerished, listened to and taken care of. And you can do that by offering the whole package.

Coming off the session system has a magical effect of increasing number of your clients. 

People can feel that you will help them transform by offering all of your amazing gifts. Offering transformational packages is the only way to create a bond with your clients and become a well respected leader in your specific niche.

Let's talk about you. On a subconcious or even on a concious level you can feel that you're not offering all of your inspiring gifts and great abillities. You have a unique way of thinking and helping people but you can't go too far with that if you're selling sessions only. And this is why you feel like a fraud or can't do certain things in your practice. You procrastinate or (worst thing ever!!!) you lower your prices.

It's like giving someone just a small part of you. It may benefit your clients in some way, but it won't create a perfect transformation they are capable of doing.

People don't believe in sessions and quick fixes. They believe in transformation. Create this opportunity for them and make them special by creating Transformational Packages.


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More from The Soul Marketing:

Do you know that it takes only 9 seconds to fascinate or scare them off:
First Impression - 9 seconds to success or failure

How to make people internally inspired -
Change how people think, not what they do

Visit us at  www.thesoulmarketing.com

Have a great day,

Konrad

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