Do you remember sweet craziness around Lego brand and their products? Kids playing with the bricks, adults having a simple choice while looking for a christmas gifts. Everything was perfect for Lego. But was it really?
In the early 2000s they faced the possibility of going bankrupt. They were going up against firm competition from Mattel and Hasbro and in 2004 had debts nearing $1 billion and saw sales slump 40% in just two years.
So what happened...
