Do you know how much time you have to capture people's attention? You're right. Only 9 seconds before their brain is busy with their internal chatter. Now get a stopwatch, and if you have a website, see how much you can capture in 9 seconds.
Would you buy from yourself?
How much information were you able to digest in
this time span?
Now look at the content on your website - the first 9 seconds - is it good enough
to capture people's attention and keep them on your website for longer?
Latest research says that you have only 9 seconds when talking to your potential
customer, or existing customer, your employee, employer, or a person that you
just met. After 9 seconds their attention is severely distracted by internal thinking
process, ideas, memories, things to do, a phone call they have to make, things like
what they are going to eat this evening, etc.
Your brain is a wonderful machine that quickly adapts and shorten
attention span.
Throughout the years our brains developed these strategies to keep only things
that matter the most. If you can't present yourself or your product during this 9
seconds, you won't be remembered.
So I want you to remember this next time you create your website content, or
make an ad, or post something on your facebook timeline: you have only nine
seconds to persuade your customer's brain on whether or not they gonna pay
attention to what you're saying.
I know it may sound scary, but it's better to know the truth and use it wisely
than making the same mistake over and over again wondering what's wrong
with these people.
If you really care about your business and about building strong relationship
with your clients then please use this knowledge.
I challenge you to use a stopwatch and just check what is it that you communicate to your audience during the first 9 seconds whether it's your website, introduction, presentation,
blog post, tagline, business cards, phone call, etc.
Only concentrate on the first 9 seconds. The rest doesn't matter to them. Their brain could be already busy with some other thoughts.
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Wednesday, June 5, 2013
Attention Span Secret - 9 Seconds To Success or Failure
2:52 PM
ace marketing, brand story, brand strategy, content marketing, eft marketing, fascinate your customers, finding your purpose, marketing for eft practitioners, soul marketing, web design
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Great insight matey :) though just wondering if you would like to share the research link, I want to dig this one further, plus check out my blog and let me know if I am doing justice with my visitors. Be honest please, I write about marketing. :)
ReplyDeleteHi Arshad, Rebekah Radice posted an article a short while ago related to attention span - here's the link: http://rebekahradice.com/being-unforgettable-on-social-media/, the source she quotes is: http://www.statisticbrain.com/attention-span-statistics/.
DeleteHi Arshad,
ReplyDeleteCan you add your blog's URL? I'll look into it.
When it comes to research just type in '9 second attention span' on Google and you'll get plenty of information. Have a great day!