4 Things That You Need In Your Perfect Pitch.

In order to make your ideas fly you have to make sure that people understand them and care about you. Everyday we are surrounded by marketers and business owners making a pitch. It is an intrinsic component of every sale’s strategy. Over the course of time we developed strategies that help us filter all the gibberish. Our brains have this wonderful ability to separate useful information from the garbage. It’s gotten so good at it, that sometimes...

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Facebook Shot Itself In The Head in Attempt to Kill Social Media...

Do you want to know the most ridiculous reason why we’re all still on Facebook? Because everybody else hang out there… I know… It sounds silly but that’s the truth. Facebook with its 1,3 Billion active users crashes the competition. It’s the biggest, the baddest, the maddest, the spammiest and… least understood social platform from all. And I’m not sure if it’s still “social” enough to be considered as a one of social media channels. And yes,...

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7 Steps for Crafting a Brand Story That Sells

I’ve never really believed in ready-to-use formulas and certain amount of steps that you need to take in order to find passion, be better at what you do, love more, be more, create more, etc. I was the kind of a guy who followed the common rules and directions created by people who’ve made it businesswise. They were my heroes, I’ve put everything at stake, and was more than happy to take the risk as a business owner and entrepreneur. And it was...

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A Question That Your Competition Will Never Ask, But You Should

Do you remember sweet craziness around Lego brand and their products? Kids playing with the bricks, adults having a simple choice while looking for a christmas gifts. Everything was perfect for Lego. But was it really? In the early 2000s they faced the possibility of going bankrupt. They were going up against firm competition from Mattel and Hasbro and in 2004 had debts nearing $1 billion and saw sales slump 40% in just two years. So what happened...

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