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Wednesday, June 12, 2013

You Don't Have a Marketing Problem

Have you ever thought of yourself as a person with a marketing problem? Yep? I thought so. We all did at some point of our careers. But is it really a true statement? The point I will try to make here is that you can’t be further from the truth. Somewhere along the line you’ve convinced yourself that you might be a bad marketer. You didn’t achieve expected results in a specific time frame, or you didn’t get the right feedback you expected or...

Wednesday, June 5, 2013

Attention Span Secret - 9 Seconds To Success or Failure

Do you know how much time you have to capture people's attention? You're right. Only 9 seconds before their brain is busy with their internal chatter. Now get a stopwatch, and if you have a website, see how much you can capture in 9 seconds. Would you buy from yourself? How much information were you able to digest in this time span?  Now look at the content on your website - the first 9 seconds - is it good enough to capture people's...