4 Things That You Need In Your Perfect Pitch.

In order to make your ideas fly you have to make sure that people understand them and care about you. Everyday we are surrounded by marketers and business owners making a pitch. It is an intrinsic component of every sale’s strategy. Over the course of time we developed strategies that help us filter all the gibberish. Our brains have this wonderful ability to separate useful information from the garbage. It’s gotten so good at it, that sometimes...

Read More

Facebook Shot Itself In The Head in Attempt to Kill Social Media...

Do you want to know the most ridiculous reason why we’re all still on Facebook? Because everybody else hang out there… I know… It sounds silly but that’s the truth. Facebook with its 1,3 Billion active users crashes the competition. It’s the biggest, the baddest, the maddest, the spammiest and… least understood social platform from all. And I’m not sure if it’s still “social” enough to be considered as a one of social media channels. And yes,...

Read More

7 Steps for Crafting a Brand Story That Sells

I’ve never really believed in ready-to-use formulas and certain amount of steps that you need to take in order to find passion, be better at what you do, love more, be more, create more, etc. I was the kind of a guy who followed the common rules and directions created by people who’ve made it businesswise. They were my heroes, I’ve put everything at stake, and was more than happy to take the risk as a business owner and entrepreneur. And it was...

Read More

A Question That Your Competition Will Never Ask, But You Should

Do you remember sweet craziness around Lego brand and their products? Kids playing with the bricks, adults having a simple choice while looking for a christmas gifts. Everything was perfect for Lego. But was it really? In the early 2000s they faced the possibility of going bankrupt. They were going up against firm competition from Mattel and Hasbro and in 2004 had debts nearing $1 billion and saw sales slump 40% in just two years. So what happened...

Read More

Marrying Your Customers Is The Only Option There Is

This is one of the most important aspects of creating a great product or offering a life changing services.  You have to ask yourself how do you think of your audience. Do you think about them purely as customers, clients, or entities? If you do you're not only missing the point of doing business; you're wasting your precious time and you're missing a huge opportunity, to make your business blossom. The products...

Read More

How To Market Your Business Idea - Tell people what you're really selling!

She was both crying and smiling. We’ve just crushed her old “world”. We ripped out everything that was not hers. She reconnected to her true purpose. She could see how many unimportant things she was involved in. Whenever I consult with a client we always come to the point of doubt, fear and confusion. Where does it come from? It comes from a place I call a “lack of honesty with yourself”. It’s a disease caused by social programming,...

Read More

Offering sessions is what makes you feel like a fraud.

Have you ever wondered why so many  practitioners and business owners struggle so much when it comes to marketing their services. Many of us attributed this to sub-concious programming and worthlessness issues. While it still has something to do with our subconcious mind it's not really about feeling worthy. Have you ever felt like a fraud while offering your services or products? You might have tried different approaches to battle this...

Read More

You Don't Have a Marketing Problem

Have you ever thought of yourself as a person with a marketing problem? Yep? I thought so. We all did at some point of our careers. But is it really a true statement? The point I will try to make here is that you can’t be further from the truth. Somewhere along the line you’ve convinced yourself that you might be a bad marketer. You didn’t achieve expected results in a specific time frame, or you didn’t get the right feedback you expected or...

Read More

Attention Span Secret - 9 Seconds To Success or Failure

Do you know how much time you have to capture people's attention? You're right. Only 9 seconds before their brain is busy with their internal chatter. Now get a stopwatch, and if you have a website, see how much you can capture in 9 seconds. Would you buy from yourself? How much information were you able to digest in this time span?  Now look at the content on your website - the first 9 seconds - is it good enough to capture people's...

Read More